From Niche to Nationwide

NA is no longer a novelty — it’s part of everyday life

What began as a small movement is now shaping a cultural revolution.

Kin was born in living rooms and lounges, shared between friends and kindred spirits seeking something different—something that served their spirit and supported their well-being.

Slowly but surely, we’ve moved from curated corners of the world to coast-to-coast shelves, now including Walmart—meeting more people where they live, shop, and gather.

This shift in the NA space is exactly why we started Kin: to reimagine everyday rituals, to support presence and pleasure, and to make feeling good more accessible to all.

The movement is no longer niche. It’s here, it’s now, and it’s only just beginning.